Our Story

Located in the heart of Downtown Bracebridge, Little Black Bow is Muskoka's largest lingerie boutique, yet the atmosphere remains intimate and inviting. Adorned with feminine details, from the chandeliers to romantic vignettes the boutique will make you feel as if you've stepped off the casual streets of Muskoka into a beautiful boudoir.

Opening in 2011, Owner, Lindsay Alexander, with the help of her Mother Sue, set out to create a truly exceptional experience. The lingerie and bra fitting boutique specializes in foundations (basics from A-H cup), dainty lingerie, Bridal, Maternity, Sleep & Loungewear, Bath & Body. With an increased focus on healthy living, the ladies of LBB believe a properly fitted bra can make a world of difference in how you look and more importantly, how you feel. Step into the shop and have the opportunity to browse the impressive selection, be properly fitted in a bra and receive unequaled level of service by women who are experienced and passionate about what they do.

“We want every woman to have an enjoyable experience, feel empowered and look forward to taking time for herself.”

LBB has been a very proud local sponsor of the Canadian Breast Cancer Foundation CIBC Run for the Cure since 2012. In that time they have been a part of several community fundraising initiatives such as 'Bras Across the Bridge' and Pinkalicious. In 2013, they joined forces with Canadian Jewelry Designer, Monica Graves of Glamjulz to design a limited edition 'Pink Ribbon' bracelet to which a portion of proceeds are donated to the Canadian Breast Cancer Foundation CIBC Run for the Cure.

More about Lindsay & Little Black Bow

As a scatterbrained teen, I remember knowing my 'grown-up' dream was to have my own store Downtown (Bracebridge, that is). So I often think to myself how fortunate I am to be married to my pre-teen crush (wink) and to be doing what I have always dreamed of.

I've always had 2 passions. Shoes & lingerie. But when it came time to decide, there was never really a question. Lace, silk, ribbons & bows trumps it all! I have always loved working with people, helping them look and feel their best and what better way than the layer closest to them. It's so personal. I love to change the way women feel about bra shopping, help enhance the beauty they already have and look at their body differently; Positively. Shopping for intimates can be a struggle for a lot of women for many different reasons but it should be fun and we all deserve to have that experience.. That's where we come in.

This has been the most fulfilling, rewarding job that I could ever want to have in more ways than one. Through the business, we have the opportunity to contribute both time and money to many wonderful organizations and charities. We are proud to be involved with organizations that bring everyone together for the betterment of our community.

Thank you to our fabulous, loyal customers for choosing to shop with us whether you've visited only once or you have an LBB lingerie collection to rival any fashionista. You have named us Best New Business 2011, Best Clothing 2012 & Best Fashion & Apparel 2012 and our hearts are bursting with appreciation. To our parents, you have supported every step and have been a fountain of knowledge and expertise (An extra thanks to my lovely 'momma' who has worked in the shop since day 1 and made every one of those days fun for everyone). And of course, Mr. LBB- my wonderful, supportive, now lingerie savvy hubby. Because of you I get to 'play store' and do what I love every day.

Lots of Love and many thanks to you all!